The blog

Recipes for better apps

Practical notes on the interface and product decisions that make an app feel considered - written down in enough detail that you can make the same call yourself.

Growth

Why We Killed Every Fake Discount on Our Pricing Page

Countdown timers, crossed-out "original" prices, forced annual toggles - pricing pages have accumulated a lot of theater. We cut all of it. Here's what stayed.

September 8, 20266 min read

Design

Your Error Messages Are Talking to the Wrong Person

"Error 500" is a note to a developer, taped to the one screen a confused customer is looking at right now. Here's who your copy should actually be written for.

September 3, 20266 min read

Engineering

The Two-Second Rule for Loading States

Spinners lie about how long something will take. Skeletons tell the truth. Here's when to use which, and why the difference matters more than it looks.

August 29, 20267 min read

Design

Your Empty State Is Doing More Work Than You Think

It's the screen a new user stares at the longest, and the one most teams design last. Three rules for making it earn that attention.

August 17, 20265 min read

Auth

The Case Against Adding More Login Buttons

Every extra sign-in provider looks like one button on a design file. In production it's a support queue. Here's the math we did before shipping just two.

August 3, 20266 min read